Research, conventions and codes Blog

Most of Nike's most famous commercials, start off with no sound. You see at least a medium shot or longer of the subject as well. They then  are likely going to take part in some sort of sport. The set design usually includes the player, the audience, as well as the field or court. For example, you watched Syrena William dominate on the tennis court, Colin kapernick on the field, and Lebron James on the basketball court. This is soon followed by them playing and by an increase in sound. You then begin to hear the diegetic sounds of the crowd cheering the player on for the great play. The lighting tends to be bright at times to try and bring the audience to the field/court and sometimes the lighting may be toned down for a more serious mood. The camera is generally at a high angle when showing a game. Directors usually go for long shots to show every single movement of the player. This shot captures all the action. In Addition, tracking shots are also usually used to follow the athlete. Their Mis en Scene tends to include bottles, clothing and gear and much more, that are usually Nike related.