Storyboard

  


We are going to begin by starting our Nike commercial with an over the shoulder shot. We used this shot to looking to her perspective and introduce our first obstacle. She is looking over at a group of kids she is nervous about introducing herself to. We will transition by fading in and out throughout the whole commercial. We will likely use this transition the most because it will make the commercial more intense. Our next scene will be just an eye level tracking shot. I feel this in combination with the transition is really going to create that drama. In this scene I will be tossing my baton and i wont be able to catch a single toss. The next scene is going to be either a long or medium shot of Kayla doing a poor job playing on her drums. These three scenes hold one thing in common: something the subject is struggling with. So with doing this we will show the transformation after putting on the shoes, really capturing the essence of Nike's "just do it." This before and after technique works to really show how Nike improves performance. The next clip is of all the subjects strapping on and tying on those Nike shoes. We will literally be stepping into the scene/shot. This scene will be from a low angle and it will also be an extreme close up to really provide emphasis of the shoe brand. Afterwards the next scene is another long shot back to me, and will include me catching my toss successfully. As you may guess the next scene is going to be a long shot of Kayla and she'll be performing much better on her drums. Right after that we'll have a three or four person long shot showing that the girl was warmly welcomed by the other people. These are all the "afters" and they all include better performance than last time. This is because of the Nike. This would to persuade people to purchase more Nike. After this we will be nearing the end of the commercial. It will jump straight from here to the famous "Just do it" words on the screen, just as Nike would do. It will be a black screen with white words. This will end things on a strong note. In terms of editing throughout this commercial, we will add intense music to go along with the commercial. This is what most professional Nike commercials include. We will also likely add bomb sound effects to highlight the bad moments. To highlight the good we likely add an audience clapping or cheering.