By far, marketing is one of the most important elements when it comes to producing a very successful film. There are many strategic marketing methods out there that help films gain exposure and popularity, which in turns leads to the overall success of a film.
Avengers End game was a walt disney filmed that premiered in April of 2019. The Marvel Studios film made a profit of $890 million dollars. They used strategies that peaked the interest of many people. First Marvel studios created a very exciting trailer that did not give out too much information. It revealed ideas of the plot and introduced certain characters, but did not give out too much information, which kept Marvel fans on the edge of their seat. The trailer was then put on many social media platforms, and was also shown before many other movies that were predicted to be very popular. This strategy helped the film gain it’s exposure before it was even premiered. Next, after the trailer came out, a trendy hashtag was created to create an even further buzz of the movie. “#AvengersEndgame swamped platforms like twitter and instagram. Fans discussed their excitement and their predictions. Fans shared their ideas and thoughts while creating more awareness that the film was well on its way. Building this interest and anticipation gave people a reason to find a way to watch the film. I actually latched onto this marketing tactic myself, and tweeted a couple times about the upcoming movie. Lastly, like many other films, Avengers also released happy meal toys to go into McDonald’s happy meals. This creates awareness not only within the kids enjoying the meal, but within parents as they obtain the meal for their kids. This form of marketing was reaching out to a different age group. Combining all of these marketing strategies led to the success of this movie in 2019.
Additionally, another movie that played to its strengths in terms of marketing was the famous, Black Panther. Black Panther Released in February of 2018 and profited about $1.23 billion dollars. The first major way in which this movie stood out from all the others was its concept. This movie does appeal to every race, but targeting a minority group and showcasing them, they managed to grab the attention of more viewers than many other movies produced by Marvel. It was clear by the trailers and the name that most of the actors were AFrican American, and that they’d be focusing on a culture that isn’t normally showcased. I’m not one to go to movie theaters, but I remember seeing that and promising myself I would go and watch the movie in a theater. Next, the movie was marketed by participating in cross promotion. I remember walking into GNC and seeing a black panther cup and the price was about $15 dollars. I thought that was outrageous but since it was a black cup with a Black Panther sticker, I had to have it, and I bought it anyway. With a movie that was so intricate and attention catching, they kno people will buy anything that has Black Panther on it and they definitley used this to their advantage. Posters, cups, jewlery, kids costumes and so much more. In doing this, once again marvel targeted different age groups, which allowed them to make more profit, and allowed them to spread more knowledge of the film, resulting in more people viewing it.
Marketing strategies can make or break a movie and its sucess. Marketing strategies are extremely important, and knowing and exploring the different types of makreting attractions newer and different audiences. Marketing is very important and goes a long way for many films, and will continue to do so for years to come.
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