Music Video Research Blog

Throughout all the difficulties we faced with our commercials, we were finally able to finish off strong.  I learned how extensive a 30 second video could be, and I truly will appreciate the craft of filmmakers from here on out. I learned that I truly enjoyed the filming process. I also learned that I definitely wasn't a fan of the planning and editing portions of the process. They proved to be beneficial, but were not fun at all. And Although I didn't enjoy it, in the future I will plan much more extensively so things can go even smoother. With all of these things in mind, we are taking on our next project which is going to be a music video.

We chose the song "Diva," by Beyonce. It's video was published on YouTube a little over 10 years ago. This 2009 song is considered a contemporary R&B song. We decided to with this song because its sassy just like us. It beat out our other Beyonce and Lizzo song because of how much it reminded us of our younger selves. We knew we wanted to do something a little on the older side. We just browsed through Apple Music and found this song and we knew it was the one.

Majority of contemporary rap I've seen is by female artists. They're either pretty sassy or a bit more romantic and emotional. The costumes for the sassier videos are more revealing and are beaming with crystals and jewels. The lighting tends to be really bright and flashy as well. Their acting is extremely confident and empowering. The props and setting are usually not overbearing because you're focused way more on the artist. These videos include a lot of complimenting angles like low angles, extreme close ups and more. You also see many tracking shots and movements that move with the artists. The costumes for the more raw and emotional videos tend to be more plain, and more romantic. The lighting is a lot softer and more dimmed. The acting is definitely toned down to meet the more romantic feeling of the songs. Characters are usually stationed in one place for these more romantic videos either in a shower, bathtub, bed etc. The props are usually a lot nicer and it compliments the artists instead of having you focus solely on the artists like the sassier videos do. The angles for these videos are a lot simpler in my opinion. The angles are usually medium close ups with minimal movements tracking movements.